Marketing

Oracle OpenWorld 2007: More than Just Pens and Squishy Toys

Thursday, December 13th, 2007

As a marketer, I am fully aware of the amount of time, organization, resources, and hard work required to pull off a successful event. A few weeks ago I attended my first Oracle OpenWorld, the mother of all tech events.
I have been to large trade shows before, but Oracle OpenWorld is in another league. The [...]